In storytelling, there’s a structure that the vast majority of stories follow, regardless of the format: introduction, rising action, conflict, falling action, resolution. The rising action and the conflict are what give the story its appeal—they’re the source of all the tension that keeps things moving forward. They’re where the stress and the drama live; they keep the story interesting.
That said, when it comes to your business (and its IT in particular), you want its story to break this format. You want things to be, for lack of a better term, boring.
