Augmented reality (AR) has been talked about for what seems like ages. The technology, which overlays real time information over a displayed image, is seemingly advancing for retail use, but there have been several factors that have kept it from being as mainstream as it will be in the future. Let’s take a look at AR and how the efforts of some of the biggest tech companies in the world are aiming to push the technology to the limits.
There are moments when a technology solution presents itself and is simply too valuable to pass up, but they are generally few and far between. One particular solution you can use to great effect is augmented reality, and we believe that with the right implementation and support, you can overcome challenges that the future might hold.
At the International Consumer Electronics Show (CES), new products (and the technologies that fuel those products) are put on display to give industry professionals a look to see what companies are working on. At CES 2018, held in Las Vegas, Band and Olufsen introduced their speakers-as-art-concept, Samsung unveiled a 146” television that is designed to take up a wall, and many companies, including Aura, introduced new smart home security products that are sure to get an intruder’s attention (over Wi-Fi).
How smart are smartphones really making us? If we’re honest with ourselves, most of us would admit that our mobile phones are more for entertainment and efficient communications, and less about actually being used to make ourselves smarter. Thanks to augmented reality technology becoming more accessible, perhaps smartphones will one day live up to their name.
