Not all artificially intelligent tools are built the same. One disparity that can make all the difference is whether a particular tool you and your team use is public or private.
Let’s dive into the distinction and why it matters so much.
Not all artificially intelligent tools are built the same. One disparity that can make all the difference is whether a particular tool you and your team use is public or private.
Let’s dive into the distinction and why it matters so much.
In IT services, we often use the iceberg analogy to describe the Internet. The Surface Web, the sites you browse daily, is just the 10 percent visible above the waterline. Below that lies the Deep Web, and at the murky bottom is the Dark Web.
For a business owner, the Dark Web isn’t just a concept from a spy movie; it is a sophisticated, unregulated marketplace where your company’s data is the primary commodity (and target). If your information is down there, it’s not a matter of if someone will use it, but when.
Let’s assume that, as a responsible business owner, you’ve established standard operating procedures for your employees to follow—including the tools they can officially use in the course of their tasks. That said, there is always the chance that someone encountered an issue and independently investigated and “fixed” it.
If anyone is using an unapproved tool or an external account to access and manipulate your business data, you have a problem… a problem known as shadow IT.
Antivirus is great and all, but it’s important in business to acknowledge that not all solutions you implement are equal. What seems like a good deal could actually put your business at risk. If your antivirus isn’t reliable, you can’t continue with business with the assurance that everything will be okay.
Let’s say, for a moment, that somewhere out there is a diligent employee—John—who works for a small business. While John means well, he has the unfortunate habit of using the same password for everything… including the marketing tool his employer has him sign up to use.
A year or two goes by. The company hasn’t touched that marketing tool in months. John has completely forgotten he has an account with it. Meanwhile, that tool experiences a significant data breach, and suddenly, the credentials to almost everything John has ever accessed are now available on the dark web.